Online Classified Ad Writing Tips!
Classified ads placed in the appropriate section for your product will naturally draw a qualified audience of potential customers. Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. Secondly, the content of your ad will determine which (and if) potential customers do in fact actually read your ad. When placing classified ads on the web the 4 important rules are:
ATTENTION - INTEREST - DESIRE - ACTION
1) ATTENTION: Your ad title must first get the readers attention. Picture them scanning the section of the classified web page in which your ad is listed. Something about your ad must grab their attention, to directs their focus toward your product.Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem is that everyone knows it's sparkle and meant to get thier attention. This can reduce the web surfers ability to take your ad seriously. The headline of your ad must catch the reader's attention instantly. Surfers scan ads at near the speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.
2) INTEREST: The ad body must have appeal. The ad body is the place to briefly state the benefits and the features of your product or service. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? The body of your ad must not only hold the reader's attention, it should get the reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.
3) DESIRE: when appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product.
4) ACTION: If your reader does not take action, then your ad has not succeeded.. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive our first instinct is to comply. In your ad simply say: "call this number now", "email me for details", "go to our website" etc. If the first three ingredients (attention, interest, and desire) have been well done, and the reader is a qualified customer.... they will most likely take the action you direct them to take.
Using the 4 elements listed above
you can create a profitable classified ad.
Review your ad and check to see that all the important ingredients of a good ad are present. Find a classified ad site on the web with plenty of ads in a category related to your product. Get your ad listed and wait for the response. "If your responses are low, then either change the title of the ad, change the wording, or advertise on more classified web sites!