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Search Engine Optimization
Tips & tricks to get listed on search engines

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of your website in search engine listings. Search engines display different kinds of listings in their results pages including: pay-per-click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with improving the number and position of its organic search results for a wide variety of relevant keywords. Although organic search results are never guaranteed and take months to take affect, they are a very cost-effect way to promote and increase traffic to your site.

Site Preparation
10 Tips to Get Better Results

Have you built a website and are disappointed in your traffic to date? If you are not getting the results you expected, below are some tips, from the simple to the semi technical, that can make a positive impact on your site.

  1. Resubmit your website to search engines, if you have not already done so. Identify which search engines don't index your website by running a few searches yourself, and then focus your efforts on those. Wait six weeks, and if they still don't include you, try again. Be persistent -- sometimes it takes awhile. Want to give your site a shot in the arm?

  2. Include an E-mail Me Element on each page of your website to make it easy for potential customers to ask you questions directly.

  3. If you have a "Links" web page, clean out all the outdated items. Add a one-line description of each organization or resource on this web page, so visitors can click on what interests them.

  4. Use a Web Poll to ask your visitors to review your website. This is a good, fast way to gather feedback that can be used to improve your website.

  5. On key areas of your website post comments from satisfied customers that you have collected using a Guest Book Element. Customer testimonials can be a great way to lend your site credibility.

  6. Include your Web address on all appropriate printed documents, from business cards, advertisements, fliers, yellow page ads and stationery.

  7. Use a Site Statistics Element to monitor the number of people who come to your website (the front page and major internal pages), how they found you, and how often they return.

  8. Add forms to allow visitors to submit feedback, suggest new resources, add items to a calendar of events, order publications, or take a survey.

  9. Try to update at least one page on your website every week. Add significant new information or a new document to the website at least every quarter.

  10. Collect your visitors' e-mail addresses  and start sending periodic updates to your mailing list, highlighting new and important additions to your website, and including links to the new web pages. Do not flood your list with unwanted notices - keep it simple and focus on alerting them to valuable information they might not otherwise see.

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