Important Facts Of Web Promotion
There are a lot of misconceptions out there about Web site promotion. Many small businesses find it difficult to separate hype from the real thing. One way to point out web promotional services that are complete farces is to read between the lines.
One of the most common, is that there are tens of thousands or even millions of search engines and it's imperative to be listed in all of them.
The truth is that there are only roughly 400 or so search engines, and the value of being listed in any but the top search engines is limited.
Why list in the smaller search engines if are not one of the most popular ?
Most web searchers are going to use 'Google', Yahoo or MSN, but some still use the smaller search engines, and that's traffic you do not want to miss!
The fact is that you can have one of the most creative, entertaining, and state-of-the art website out there, using the best promotional tactics and it doesn't do any good to have it if no one can find it! Here's a reality check for you web marketers out there. It is unlikely, that once you set up your website, that you can sit back and watch the profits build in your bank account. It doesn't work that way. But the fact remains, you do have this great website and you don't want to fall for those promotion scams and misconceptions, which are far too numerous to mention. The key thing is to use some common sense, and use the right methods to exploit your marketing power.
Here are five of the most common misconceptions you want to avoid, so you can make your online marketing strategy a success...
FACT #1: "There are not one million search engines!"
As mentioned earlier there are a few hundred, real search engines. Those are the ones you should submit to and get indexed in. Ask anyone which search engines they use the most, you will find that they use the bigger and more popular ones. In fact, a majority of the users will use the leading search engines. Get indexed with the leading search engines if you want to increase your online traffic..
FACT #2: Beware of Free Submission Services
This is major trap that many new web businesses get into. Avoid services that claim that it's free and easy to submit your website. While it is true you don't need to spend a lot of money, there are monetary requirements to generate significant quantities of traffic. No business one wants to deal with hassles in any aspect of everyday web marketing, but running an online business will always have its difficulties. What many new webmarketers may not be aware of is that services online that provide submission 'without the hassles' come with a price tag.
Web marketing requires work to make your online business a success. If you're not serious about putting in some serious time, because you new site will not market itself, then you should consider using professional web marketing services.
FACT #3: A small budget will not stop your online success.
There are many low cost to free promotional tactics that you can use to implement. Many small businesses are successful just by spending under $1,000 a year on advertising. It's not just about the money, but most importantly, the effort and time you use in place of the funding you don't have. Banner advertising, submitting out your websiteURL everywhere, and using email campaigns are among the few very low cost strategies you can use to get your business noticed.
FACT #4: META Tags are not required to be an online success.
Simply inserting META tags on your pages will not bring you traffic and sales. Many of the major search engines don't even look at META tags any more to determine your ranking in the search engines. If you've been doing your research, you'll see that the leading search engines now use keyword destiny as well as how much traffic is going to your site through links, banners and other forms of advertisements. The key to your success is how much targeted traffic that converts into sales that gets you the ranking in the leading search engines. The more traffic you receive, the better your ranking becomes.
FACT #5: The web is the an efficient form of marketing.
The Internet can reach many potential customers, and give your customers immediate access to information that it might take them days or weeks to get otherwise. The Internet is a great tool, and it increases your opportunities to get additional sales and profits. Used in conjunction with other marketing mediums, you can actually enhance your online presence. Think of it in these terms. If you're new online, chances are that you're not receiving immediate traffic, but the more you display your URL, advertise in various marketing forms, and promote through traditional means, you've increased your chances of getting noticed. There isn't one particular marketing technique that works alone. It's the combination of an overall marketing strategy that complements the whole promotional package. By using these guidelines, you should be able to increase the traffic to your site significantly. Hopefully these web marketing facts will put you on the alert and gain some knowledge on how to proceed further on your website marketing journey.
Keep in mind that it doesn't need to get expensive,
but rather consistent efforts that require time and hard work.
Remember , "Rome wasn't built in a day."